With Visa’s contactless mobile payment, if you can shot it with your phone, you can also pay it with your phone.
How do you make people understand that paying with your phone is as easy as doing everything you do every day with it? Call someone, send a text and off course… take a picture.
To demonstrate this promise, Visa is using the lack of a cap on contactless mobile payments to entice its customers to adopt this new usage.
Because when you don’t have a payment limit, if you can shot it with your phone, you can also pay it with your phone.
Agence : Saatchi & Saatchi France
Team créa : Julie Gérard & Charles Salvatori